THE STORY OF BRUSSELS SPROUT KETCHUP
A Christmas story… Once upon a time, there was a start-up sauce brand who usually shied away from tacky, contrived gimmicks. Then, one frosty morning the guys at Amazon called and asked the sauce brand to create a festive sprout ketchup…
When we received the call from Amazon, our first reaction was, that sounds disgusting and really silly, let’s not go there. But after some thought, James decided he could create a Brussels Sprout Ketchup that actually tasted good!? And he did!
Every year Co-founder James cooks up his signature braised red cabbage for the family Christmas dinner. It’s the perfect festive accompaniment, with enough sharpness to cut through the richness of buttery turkey, goose fat roasties and cream filled mash and just the right balance of spices to make it Christmassy without being sickly. It was this delicious side dish that inspired the flavour of our Brussels Sprout Ketchup.
Exclusive to Amazon UK, the ketchup went on pre-sale at the end of November and has sold out three times due to it going ever so slightly viral (Carol Vorderman was known to be on the hunt for some). After promising our head sauce chef Tomasz he would never have to make it again after the first batch, he has gone on to cook thousands more bottles (sorry Tomasz). Albeit slightly pungent and a horrible sludge green colour, it is actually tasty and this is very important to us. Everything we do is about flavour. We cook in small batches and don’t add thickeners, only using ingredients that are completely necessary to create the best tasting sauce. It was with this in mind that we agreed to give this festive PR stunt the murky green light.
If you’ve not got your hands on a bottle yet, you can find our Brussels Sprout Ketchup on Amazon here
Try it in a Christmas leftover sandwich with all the trimmings, on your cheese or, let it grace your dinner plate this Christmas day!