Every year, James cooks up his signature braised red cabbage for the family Christmas dinner. It’s the perfect festive accompaniment, with enough sharpness to cut through the richness of buttery turkey, goose fat roasties and cream filled mash and just the right balance of spices to make it Christmassy without being sickly. It was this side dish that inspired the flavour of our Brussels Sprout Ketchup.
In 2019, the ketchup went on pre-sale on Amazon and sold out three times due to it going ever so slightly viral (Carol Vorderman was known to be on the hunt for some). After promising our production team they'd never have to make it again after the first batch, we've gone on to cook batches every Christmas. Albeit slightly pungent and a questionable green colour, it is actually super tasty, and this is very important to us. Everything we do is about flavour. We cook in small batches and don’t add thickeners, only using ingredients that are completely necessary to create the best tasting sauce.
So, is it silly? Yes. Is it tasty? Absolutely.
It came back...
Due to the frankly surprising viral success, we brought it back in 2020 and actually every year since.
It’s had a few media appearances in its day too, being featured on Channel 4’s Sunday Brunch, BBC Breakfast and ITV's This Morning along with major press mentions from The Times, Stylist and Evening Standard to name a few.
If you've never tried it, now's your chance. And if you're a loyal Brussels Sprout Ketchup fan, it's back! Get it from our website this Christmas.
Try it in a Christmas leftover sandwich with all the trimmings, with cheese, or let it grace your dinner plate on Christmas day!
P.S. it makes a legendary joke present for sprout haters.